TNCC 50% Less Sugar
Tray Demonstration Cost Centre 7804
RUN SHEET
Equipment Check
1x sampling Tray (Square and Round options)
2x Backing Cards - 3 pack to be used for Woolworths and 2 pack to be used in New World and Pack N Save
Tongs
Gloves
2 x Bowls for samples
New world and PNS you will have 17 bags of Berry per demo
Woolworths you will have 9 bags of Berry and 9 bags of Tropical
Uniform - 1x TNCC Branded white long-sleeve t/shirt, black pants, and black shoes.
Ensure that whatever you are wearing under the sweatshirt is not visible around the neckline.
Personal Breaks
During your demonstration, you are entitled to a 10-minute refreshment break.
Ensure any samples are not out and take the tray with you
Read through the brief and any special reporting requirements
Non Negotiable's Link below
Health and Safety Link Below
Check that you know how to put the tray on over your shoulders
Check you have all of the above items in the EQUIPMENT Sheet
Check the store location on the Parim app (on your mobile phone)
Ensure you have your Store Safe pass/food handling cert, with you at all times
This is for the New World and Pak N Save Stores This is for the Woolworths Stores
WHAT:
A sampling campaign will be conducted to communicate Tncc's 50% less sugar range to capture light/lapsed candy buyers back into the candy segment.
In-store POB support for both customers
- Woolworths has all 3 Sku’s ranged (snakes, Berry Wave & Tropical)
- foodstuffs has only 2 Sku’s ranged (Snakes & Berry Wave)
TASK:
Drive trial of light candy buyers in-store with TNCC Reduced Sugar NPD
SHOPPER: Light Candy Buyer
• 18 – 54 y/o’s.
• 60% female / 40% male.
• Doesn’t go down the candy aisle.
• Only buys Candy on occasion / needs to see candy out of aisle to be prompted.
• More information upon request.
• Families account for 37% of all TNCC purchasers, so are sizeable **
• Females represent 62% of candy snacking and compared with total snacks
MESSAGING:
• New from The Natural Confectionery Co.
• 50% Less Sugar range.
• No artificial colours, flavours or sweeteners.
At the store
Take all your equipment into the store for the day so it will be the box with the tray and stock for the day
Go to Checkout control.
Ask for the grocery manager and sign in the visitor’s book If the store has one, ask the grocery manager.
Show the Grocery Manager your stock and ask them to put store stickers on this to prove this is Studio23 stock so there is no mix-up of store stock and ours
Ask if you can keep your sampling stock behind customer service desk so you can refill the samples. DO not leave this behind in the store room. Put this in a bag behind the counter. If they dont let you leave this at customer service put the stock in a small pastic bag on the shelf behind you out of sight and you can refill from there - IT MUST BE STICKERED so there is no mix up as the last thing we want is any question to prove that this is out stock that you are using
Ideally you will stand next to the product on the shelf
When you are all set up, please get a store staff member to take a photo of you beside the product with the tray , and email donna@studio23.co.nz or text this to me. 021 612 349. This must be done before you start sampling
Sampling Stock
It is imperative the store contact has seen your stock so there is no confusion of their store stock when you are sampling
Mandatories
Strictly no sampling to those under 16. You MUST ask if unsure and ask if their adult person they are with are there. If not, you must deny them a sample. All samples are to be given to the caregiver for them to give to the anyone under 16. you must not give them the sample directly only to the under 16yr old
Mechanics of Preparation
Set up the tray as per the photo NB: Only sample what the store stocks
Put 1 -2 open packet of each flavour on the sampling bowls from your sample stock
The take a couple of bags off the shelf and place that on your tray for branding
Invite the consumers to come and sample
you must sample this with tongs they are not to help themselves
No children are to be offered a sample
Tell the shoppers the in store discount
Please take a note of how many and what flavours the customers are taking to purchase from your the shelf
Please take note of how many packets you have used for each flavour
After the Sampling
Put all the store stock on your tray back on the shelf neatly
Pack up all your equipment
Make sure your report is sent electronically through the Studio23 Staff Portal after your demo studio23.work
The password for studio23.work is PromoStaff
This must be done on the same day as the demonstration
Enter your hours if you are an employee of Studio23 to my staff login details. CLICK HERE my staff.login or contact me and will enter them
Please Read the report to ensure you know what information is required during your Activation
Return Freight
Please package the table and sampling equipment in the boxes to organise the return freight after all your demos Ring/Email donna@studio23.co.nz for anything, but we will organise the gear pick up. In your boxes, there will be Courier Return Tickets. The courier will be booked to pick this up from your home on Monday morning (following the activation)
All stock must be returned as this belongs to the client so please return all the unopened stock