OREO SWAP
Full Table Demonstration Cost Centre 7813
RUN SHEET
Equipment Check
1x sampling table (white top and base)
4x poles for Header Card
1x table wrap (corflute)
1x OREO Wrap (to go over and wrap around the white corflute)
1x Header to attach to the polls once placed into the table.
1 x Tray with branded liner
Cloths to clean the table for any mess
Rubbish Bags
Gloves
Uniform - 1x Oreo Sweatshirt to be worn with black pants and black shoes.
Ensure that whatever you are wearing under the sweatshirt is not visible around the neckline.
Personal Breaks
During your demonstration, you are entitled to a 10-minute refreshment break.
Ensure any samples are not out and our sample stock is packed away under the table out of view during your break.
Prior to Demonstration
Read through the brief and any special reporting requirements
Non Negotiable's studio23.work
Health and Safety studio23.work
Check that you know how to put the table up prior to going into the store
Check you have all of the above items in the EQUIPMENT Sheet
Check the store location on the Parim app (on your mobile phone)
Ensure you have your Store Safe pass/food handling visible, clipped to the bottom of the sweatshirt so no logo is covered
At the store
Take all your equipment into the store for the day - do not leave the table box in the store that the table is in, remove the table from the box and leave the box in the car or at home
Go to Checkout control
Ask for the Grocery Manager and sign in the visitor’s book if the store has one and ask the Grocery manager.
Show the Grocery Manager your OREO stock and ask them to put store stickers on this to prove this is Studio23 stock so there is no mix-up of store stock and ours
Ask where they would like you to set up - ideally by any Oreo displays
When you are all set up, please get a store staff member to take a photo of you beside the sampling table, and email donna@studio23.co.nz or text this to me. 021 612 349. This must be done before you start sampling
Sampling Stock
You have been given 10 packs of each flavour per day - it is imperative the store contact has seen your stock so there is no confusion of their store stock when you are sampling
Why are we doing this
1. Get existing brand buyers to expand their repertoire and purchase multiple variants.
2. Get shoppers who do not currently purchase OREO to trial the product and encourage conversion
How will we do this
Challenge: Get shoppers who do not currently purchase OREO to trial the product and encourage conversion
Essential Factors to Consider:
Twist Lick Swap and Dunk – Have shoppers combine two flavours to create a new flavour with Oreo Double Stuff Original and Oreo Mudcake! Take two cookies, twist, swap, and combine.
Mandatories
Strictly no sampling to those under 16. You MUST ask if unsure and ask a parent first if their parents are there. If not, you must deny them a sample. All samples are to be given to the caregiver for them to give to the anyone under 16
Mechanics of Preparation
Set up the table as per the photo
The table has 6 parts to it:
· Firstly place the stainless steel base on the ground
· Then wrap the white corflute around the base matching the Velcro
· Then place the white table top on top of the corflute, it will slot in, making sure the 2 holes are at the back of the table
· Get the Oreo wrap, and wrap that around the white corflute
· The poles are a set of 2, interlock these and place them in the holes at the back of the table
· Velcro the header card onto the poles
· Put Store stock from the shelf for consumers to put in their trolley
· Put our stock and equipment under the table so this is tidy
When you have the table up and the store stock on the table you are ready to sample NB: Only sample what the store stocks
Put 1 open packet of each flavour on the sampling tray
Invite the consumers to come and sample the Oreo biscuits - this is the when you display the the twist and swap
Show them that its easy to twist - and swap with the other vairant so you have the Original on one side and the Dark Mud Choc Mudcake on the other
Click on the photos below to slide across so you can the step by step instructions
Always have our demo stock under the table so nothing is mixed up with the stores stock
If you need to leave your table for any reason such as to get more stock for your table please do not leave any samples on the table – this is a strict health and safety rule
No children are to be offered a sample
Tell the shoppers the in store discount
Please take a note of how many and what flavours the customers are taking to purchase from your table
Please take a note of how packetd you have used of each flavour, you shouldn’t be going through any more than 10 packets of each variant per day
After the Sampling
Put all the store stock on your table back on the shelf neatly
Pack up all your equipment
Make sure your report is sent electronically through the Studio23 Staff Portal after your demo studio23.work
The password for studio23.work is PromoStaff
This must be done on the same day as the demonstration
Enter your hours if you are an employee of Studio23 to mystaff login details CLICK HERE mystaff.login
Enter your hours if you are with an agency directly to them and I will sign these off on the Monday
Please Read the report to ensure you know what information is required during your Activation
Return Freight
In organising the return freight, please ensure that you package the table and sampling equipment in the boxes. Ring/Email donna@studio23.co.nz for anything, but we will organise pick up of the gear. In your boxes, there will be Courier Return Tickets. The label that has 18kg is for the table box, the other label is for the demonstration gear. The courier will be booked to pick this up from your home on Monday morning (following the activation)
All stock must be returned as this belongs to the client so please return all the Bell tea boxes open and unopened
After your Activation fill in your report here
https://www.surveymonkey.com/r/KDC7L73