MOCCONA HOT/ICED
Full WHITE Table Demonstration
Cost Centre 7802
RUN SHEET
Equipment Check
1x Large WHITE Demonstration table top and base
4x poles for Header Card
1x table wrap (corflute)
1x Moccona Wrap (to go over and wrap around the white corflute please check corners are aligned)
1x Header to attach to the polls once placed into the table.
2 x glass Plunger Tumblers
Airpot x 1
Glass Jug 1t
150 Paper sampling cups
Cloths to clean the table for any mess
Gloves
For each demo, you will need 2 packets x of each variant - if you are doing more than one demo separate this out
Uniform - 1x WHITE top to be worn with a Moccona apron, black pants, and black shoes. / comfy shoes
Ensure that whatever you are wearing under the long-sleeved t/shirt is not visible around the neckline.
Personal Breaks
During your demonstration, you are entitled to a 10-minute refreshment break.
Ensure any samples are not out and our sample stock is packed under the table out of view during your break.
MOCCONA HOT/ICED
Moccona Café Style sachets are a quick, convenient and portable option for those who enjoy café style coffee at any time of day.
Moccona has a wide range of blends, pack sizes and flavours.
Cafe style sachets tend to over index with younger HH vs. instant and flavours in particular attract a younger HH.
Iced coffee consumption is increasing in NZ, across all coffee segments and types. Younger consumers are leading this trend.
Key Messaging
Demonstrate versatility of Moccona Hot Iced - provide shopper with sample of product made both ways (or how they want to try it).
Create awareness of the three Moccona Hot Iced Latte flavours available.
Ensure shoppers are aware that this is the first DUAL usage café style coffee available.
Pricing in line with Moccona Cadbury 8 packs.
Prior to Demonstration
Read through the brief and any special reporting requirements
Non Negotiable's Link below
Health and Safety Link Below
Check that you know how to put the table up before going into the store
Check you have all of the above items in the EQUIPMENT Sheet
Check the store location on the Parim app (on your mobile phone)
Ensure you have your Store Safe pass/food handling with you
At the store
Take all your equipment into the store for the day - do not leave the table box in the store where the table is. Remove the table from the box and leave the box in the car or at home
Go to Checkout Control.
Ask for the Grocery Manager and sign in the visitor's book at New World and Pack N Saves.
At Woolworths stores, please check in using the computer at Check Out Control. You must fill in your name and email but leave the company name empty. We will be setting up individual login in the future.
Ask about parking in the store so you do not get a ticket, if you have to pay, we will reimburse you.
Show the grocery manager your sampling stock and ask them to put store stickers on it to prove this is Studio23 stock so there is no mix-up of store stock and ours.
Ask where they would like you to set up.
Also, check where you can get access to boiling water and ice to make the water cold. If you have to buy the ice, please keep the receipt and ask if there is somewhere to store the open bag of ice.
When you are all set up, please get a store staff member to take a photo of you beside the sampling table, and email donna@studio23.co.nz or text this to me. 021 612 349. This must be done before you start sampling
Mechanics of Preparation
Set up the table as per the photo
The table has 6 parts to it:
First place the stainless base on the ground
Then wrap the white corflute around the base matching the Velcro
Then place the white table top on top of the corflute, it will slot in, making sure the hole is at the back of the table
Get the wrap, and wrap that around the white corflute
The poles are a set of 2, interlock these and place them in the holes at the back of the table
Velcro the header card onto the poles checking it is straight
Place Store stock from the shelf on the table. This is for consumers to put in their trolley
No boxes are to be around your table
When you have the table up and the store stock on the table, you are ready to sample NB: Only sample what the store stocks
How to Serve
Fill the airpot with hot water from the deli department or as directed by the grocery manager
Fill the glass jug with cold water. Allow room to place ice to keep the water ice cold
Choose a flavour for shoppers to try, and pour the sachet into the glass plunger. Fill the plunger to the top of the black plastic ring with either hot or ice-cold water and stir.
Make one of each. Each plunger will then be poured into the the sampling cup. 50mls in each cup will allow for 4 samples per mix.
The customers can choose what flavour they would like
Explain that the ICED water can be exchanged with milk.
Invite the consumers to come and sample the Moccona Hot Iced and reinforce the key selling points.
NOTE If you need to leave your table for any reason, such as to get more stock for your table, please do not leave any samples on the table – this is a strict health and safety rule.
No children under the age of 16 are to be offered samples
Tell the shoppers about the in-store discount - Take note of the price as you will need this for your report
Please take note of the stock on the shelf and store stock on your table so you can calculate the sales while you are in the store.
Please take note of the sachets you used as we will use them to calculate the samples.
After the Sampling
Put all the store stock on your table back on the shelf neatly
Pack up all your equipment
Make sure your report is sent electronically through the link below
This must be done on the same day as the demonstration
PLease make sure you send any reimbursements to Email donna@studio23.co.nz so I can get this paid to you on the pay week
Please Read the report link below to ensure you know what information is required during your Activation
Return Freight
Please package the table and sampling equipment in the table box to organise the return freight. Email donna@studio23.co.nz for anything, but we will organise the gear pick up. In your boxes, there will be Courier Return Tickets. The label that has 18kg is for the table box. Put the leftover stock and equipment into one box. The courier will be booked to pick this up from your home on Monday morning (following the activation)
All stock must be returned as this belongs to the client so please return all unopened containers, you can have the opened product