Marshmallow EGGS - Table Activation

job number: 7700

RUN SHEET

Equipment Check

Small mobile table (triangle shape or round shape)

Marshmallow branded table skirt

Marshmallow branded header card

Cadbury disclaimer (allergen statement)

Cadbury branded polo shirt

Marshmallow eggs - 3 variants (this will provide you with approx 420 samples per day)

Plastic mat (to cut the eggs in half)

Knife (to cut the samples with)

Cloth - Please have this wet so you can keep the board and knife clean

Tongs

White dish with 3 dividers (to sit the samples in on your table)

Gloves (for handling the product)

Snaplock bag- to store the knife and board in when storing under table

Plastic bag (for rubbish, wrappers)

Prior to Demonstration

Read through the brief, and any special reporting requirements studio23.work

Non Negotiable's studio23.work

Health and Safety studio23.work

Check that you know how to put the table up before you go into store

Check you have all of the above items in the EQUIPMENT Sheet

Check on Parim the store location Parim app (on your mobile phone)

Ensure you have your Store Safe pass visible, clipped to the bottom of your shirt so no logo is covered

At the store

Check into Parim (on your mobile phone)

Take all your equipment into store - do not leave the box in the store that the table is in, remove the table from the box and leave box in car or at home

Go to Checkout control

Ask for the Grocery Manager and sign in the visitors book if the store has one

Show the Grocery Manager your Marshmallow EGGS stock and ask them to put store stickers on this to prove this is Studio23 stock

Go to the aisle and set up your table by the product on the shelf or wherever the Grocery Manager has advised

Mechanics of Preparation

Check how much stock you have in store and the different price points for the product

Set up your table as per the photo below, making sure store stock of bags is on the table, our stock is for sampling not selling

Make sure you have store stock at all times on your table as consumers will not go back to the shelf to purchase after they have sampled.

SALES IS THE KEY OBJECTIVE FOR THIS CAMPAIGN SO YOU MUST BE ABLE TO GIVE THE SHOPPERS PRODUCT FROM YOUR STAND TO PURCHASE AT CHECKOUT

PLEASE GET A STAFF MEMBER FROM THE STORE TO TAKE A PHOTO OF YOU STANDING NEXT TO THE PRODUCT WITH YOUR table AND TEXT THIS TO DONNA 021612349 AT THE START OF YOUR SHIFT

Put your cutting mat and knife on the table and cut the eggs into half - place these into the tray - one division for each variant, these are not to be given whole

Put the board and knife in the zip bag under the table when not is use

All your demo stock for the day is to be put under the table - do not have any boxes around the table or any mess

If the store is really busy and there is lots of sampling, cut the eggs into quarters so you do not run out of sample stock

Put the disclaimer on top of your table (as per your photo setup)

Invite the consumers to try a sample of the New Cadbury Marshmallow EGGS - the Pineapple Lump and the Buzz Egg or the original

Consumers are NOT to help themselves

Talk to consumers about the new flavours

Take in a small piece of paper and pen with you so you can note of how many bags/packs of eggs are sold and note this on your report at the end of your shift

The target is 35+ bags per day for sales (bags that shoppers have taken from you to purchase at checkout)