Cadbury Gifting

Full Table Demonstration 

Cost Centre 7805

RUN SHEET 

Equipment Check

15 Individual Purple boxes per day ( approx. 600 samples per day) 

6 boxes of Toblerone Praline (120 samples per day)

Roses Branded Apron

Long Sleeve white t-shirt  

Full demonstration Table and poles

Roses Perspex container

Gold Bowl

Roses/Toblerone table wrap and header card

Personal Breaks

During your demonstration, you are entitled to a 10-minute refreshment break.

Ensure any samples are not out and our sample stock is packed under the table out of view during your break. 

Prior to Demonstration

Read through the brief and any special reporting requirements Below

Non Negotiable's Link in the footer

Health and Safety  Link in the footer

Check you have all of the above items in the EQUIPMENT Sheet

Ensure you are dressed in the required uniform - Your own black shoes (closed toe), black dress trousers. The long sleeve white T-shirt.  Hair can be worn out but must be tidy or tied up neatly

Check on Parim to confirm the store location

At the store

Check in on the Parum App

Go to Checkout control

Ask for the Grocery Manager and sign in the visitor's book at New World and Pack N Saves.

At Woolworths stores, please check in using the computer at Check Out control. You must fill in your name and email but leave the company name empty. We will be setting up individual login in the future.

Take all of the stock with you as you can place this under the demonstration table ( you have 21 boxes per day )

Show them your stock for the demo, and tell him you have more in the car and tell them that you will need to get this when the stock needs refilling during your break. Please get the store to sticker these to  stop any confusion on ownership of stock   

Sampling stock can be stored under the sampling table.

Ensure you have your Store Safe pass  / Food Hygiene on you at all times in your pocket

Mechanics of Preparation 

Set up the demonstration table in the allocated position.

On top of the table, place, the perspex rose tray to allow to separate each of the flavours.

This will make it easier for customers to choose what they want.

On the other side of the table, place the gold tray and empty some of the Toblerone Praylene into the tray or place a couple of the boxes. We have limited samples for this flavour so only replenish every 30 minutes for the Toblerone. Place the box behind the tray to promote what is in the tray.

Place as much store stock as you can on the table so that you can give these to shoppers to place in their trolleys.

Note where the products are positioned in the store to direct people if needed and record stock levels and pricing to report at the end of]nd of your shift.

Once you have set up the table please ask a store staff member to take a photo of the table and yourself using your phone. These need to be sent to the following contacts prior to starting your demonstration

North Island Staff please text this or email to Anne on 021 612347 or anne@studio23.co.nz

South Island staff please text this to or email to linda on 021612349 or email linda@promostaff.co.nz

Offer everyone 2 samples of their choice, In the last hour of the shift and you have lots of samples left over please offer everyone 3 or 4 samples

Consumers can choose what flavours and please talk about the product to them.  Point out there is allegen statements on the box, get some feedback from the customers on flavours etc and take note of what is selling from the shelf

Take a pen and paper in the store with you and discreetly take note of how many shoppers are putting Cadbury Roses in their trolley - this will be your sales figures and always tell them the special price and would they like to take a box to purchase  

Please let me know how many chocolates are left at the end of each demo - this will tell me how many samples were given out

Target Market  

Our core target is Grocery buyers – whether a family or non-family, young or old, they are your everyday Kiwis  As you are in a supermarket we want as many consumers to try this product so please approach everyone over 16 years

Sampling to Children

Sampling of our products is allowed at all events.  Samples are to be distributed only in accordance with our food safety sampling guidelines. In this case the product is wrapped.  Samples are not to be handed out directly to children under 16 years in age, even if there is parental consent.  Samples are to be ONLY given to the parents or guardian and then they can choose to pass the sample on to them. Please stick to this

Introduction Line

Good morning / Good afternoon, Please try one of the Roses and Toblerone gifting chocolates from Cadbury. Roses have reintroduced the soft centres and Toblerone velvety smooth centre making these ideal gift or stocking filler for Christmas.

Features & Benefits

Product Information: Cadbury Roses, key packs are 225g & 420g

Key Selling Points:

Cadbury Roses come packed with the iconic soft centers they're

known for, with some familiar flavours, as well as a contemporary

flavours

Note: Following our packaging redesign in 2023 which saw our NZ pack design

move from blue to Cadbury purple offering a more giftworthy look & feel, we

have also just (mid-2024) introduced a new, more sustainable packaging solution

for Cadbury Roses which removes excess packaging on our 225g & 420g packs

(including the removal of the plastic shrink wrapping) in line with our commitment

to sustainability. Image below, the pack now perforated for opening and closing.

Product Information: Toblerone Pralines 180g

Key Selling Points:

Deliciously different with a velvety smooth chocolate centre with the signature taste of subtle pieces crunchy almond and nougat.

Discover Toblerone from a new angle.

Each box contains 22 individually wrapped Pralines.

Customer Service Number

For any questions that you can’t answer or if the consumers want to give any feedback please give them the Customer service number:

0800 444 045

Allergyn statement

New allergens added to the product: Wheat, Barley, and Peanuts – get them to check the back of the box if they are concerned

After your shift

Make sure your report is sent electronically through the Studio23 Staff Portal after your demo 

This must be done on the same day as the demonstration please as I have to update the client every night

Contact Donna re gear coming back to the office, package this up and Leave this at the front door as the courier will be booked to collect this and you have a label to put on please

Leave this at the front door as the courier will be booked to collect this 

PLEASE READ THE ATTACHED REPORT SO YOU KNOW WHICH INFORMATION IS REQUIRED TO BE RECORDED AT THE STORE

FILL IN YOU REPORT HERE

https://www.surveymonkey.com/r/MWFX6XQ