CHOCOLATE AND COFFEE SHOW Stand 2

Cost Centre: 6969

RUN SHEET

UNIFORMS

White long-sleeved top

Branded Chocolate Brown Apron

Tidy jeans

Sneaker - Clean and tidy

Prior to Event

Read through and understand the story behind each of the brands

The non-negotiable link below

Health and Safety link below

Ensure you wear the required uniform - Tidy casual jeans and sneakers. If you are cold, please wear a long-sleeve thermal that can be worn under the l/sleeve shirt. Hair must be tied up, and minimal make-up must be worn ( Refer to the Studio23 Non Negotiables)

The meeting point for all staff members is at the main entrance to the event at 8:30AM.

At the location

EVENT DETAILS:

27/28 SEPTEMBER 2025

VIADUCT EVENTS CENTRE, WYNYARD QUARTER, AUCKLAND

If you are driving in, please check where you can park close to the venue. We will pay for your parking, but you must get a receipt to send through with your hours.

The Aprons will distributed at the venue. Please let Donna know if you also require a long sleeve top.

We will meet you outside the main entrance to give you your exhibitor passes.

We are on stand 2

Product Information

Guylian – chocolate seashells

Nomo (no missing out) chocolate cookie dough bunny

Jelly Belly – the original gourmet jelly bean  (Bubble tea flavours)

Guylian

Discover the exquisite taste of these world-famous chocolates, each Seashell a small masterpiece with a marbled shell made of dark, white and milk chocolate and a creamy hazelnut praliné filling.

Our original chocolates are made with carefully selected ingredients of the highest quality, such as Fairtrade West-African cocoa beans and hand-selected Mediterranean hazelnuts. In Sint-Niklaas, Belgium, we turn these ingredients into our famous hazelnut praliné filling in copper kettles, following the original recipe of our founder, Guy Foubert.Born in 1938 in Sint-Niklaas, Guy Foubert was a passionate Belgian chocolatier, but his story alone is not ours. Guylian’s story is a love story. When Guy marries his true love, Liliane, in 1958, the couple merge their passion for the sweetest pleasures, love and chocolate by combining their first names into Chocolaterie Guy-Lian.

THE BRAND AND PRODUCT

Brand Essence:Premium products at very special pricing

Brand / Product Positioning Statement: - premium chocolates and confectionery

Brand Character: Jelly Belly Character is all about having fun; NOMO is a fine vegan chocolate alternative; Guylian is a premium Belgium chocolate

Desired Consumer Take Out – chocolateoutlet is a place to find premium chocolates at special prices

Creative Expression: Find all your chocolate and confectionery needs in one place, easily delivered to your door

Tone of voice - friendly

BACKGROUND

Chocolateoutlet.co.nz is a new online store for the sale of premium chocolate and confectionery brands and will be active from late October 2024. 

Performance vs Objectives to create awareness for the chocolateoutlet.co.nz online store is the objective.  The sales of some of the items is a bonus and the sampling will engage consumers,

YOUR ROLE IN THE CAMPAIGN

Opportunity to obtain customer details – website addresses via the QR code to be able to send them future info about the website

Business Objectives Gain sales of chocolates via chocolateoutlet.co.nz

Educate consumers on the new online store and what they can purchase.  Sales of the chocolates from the expo would be a bonus

sampling product on a rotation to gain awareness and sales of the chocolates/confectionery

Challenge:  There are a few brands to sample – want to avoid confusion

Essential Factors to Consider: make sure we highlight the tasting notes of products we are sampling so consumers are aware of what they are trying.  Ensure we have the relevant pricing/show specials visible at the same time.

Consumer Information

WHAT WILL BE SERVED/PRODUCTS

Sample Stock Guylian 3000 pieces

Jelly Belly 1380 samples

Nomo 1800 bunnies

KEY MESSAGES FOR ENGAGEMENT

1.     Introduction Line –  Welcome to the new chocolateoutlet – would you like to sample these   XXXX

2.     Engaging with consumers; sales and sampling

3.     telling people about the new chocolateoutlet online store from October

After your shift

Remove your uniform and hand it to your team leader

Assist with the removal of any rubbish (there is to be no rubbish left on site. All rubbish is to be brought back to Studio23 and discarded in the bins at the back of the warehouse)

Make sure your report is sent electronically through through the link below

Enter your hours using your mystaff login

PLEASE READ THE ATTACHED REPORT SO YOU KNOW WHICH INFORMATION IS REQUIRED TO BE RECORDED AT THE STORE

FILL IN YOUR REPORT HERE

https://www.surveymonkey.com/r/GQ7M5MC