CADBURY ROSES - Roaming 7815
RUN SHEET
Equipment Check
24 Individual Purple boxes per day ( approx. 960samples per day)
Branded Apron
Long Sleeve white t - shirt
Tray
Prior to Demonstration
Read through the brief, and any special reporting requirements studio23.work
Non Negotiable's studio23.work
Health and Safety studio23.work
Check you have all of the above 4 items in the EQUIPMENT Sheet
Ensure you are dressed in the required uniform - Your own black shoes (closed toe), black dress trousers. If you are cold please wear a long sleeve white thermal under the shirt. Hair can be worn out but must be tidy or tied up neatly
Check on Parim the store location
At the store
Go to Checkout control
Ask for the Grocery Manager and sign in the visitors book if the store has one
Take in some of your stock and keep the rest in your car ( make sure you have 24 boxes per day with you )
Show them your stock for the demo, and tell him you have more in the car and tell them that you will need to get this when the stock needs refilling for your tray. Please get the store to sticker these to stop any confusion on ownership of stock
Ask them if you can store your demo stock behind customer service desk, not at the back of the store, do not park in the sun as in you have the stock in your car
Ensure you have your Store Safe pass / Food Hygiene on you at all times in your pocket
Mechanics of Preparation
You can put the chocolates in each labelled compartment at home if it is easier for you and then take them into store so you are ready, or you can do this in the store
Go to the aisle where these are shelved and stand next to the product
Offer everyone 2 samples of their choice, In the last hour of the shift and you have lots of samples left over please offer everyone 3 or 4 samples
Consumers can choose what flavours and please talk about the product to them. Point out there is allegen statements on the box, get some feedback from the customers on flavours etc and take note of what is selling from the shelf
Take a pen and paper in the store with you and discreetly take note of how many shoppers are putting Cadbury Roses in their trolley - this will be your sales figures and always tell them the special price and would they like to take a box to purchase
Please let me know how many chocolates are left at the end of each demo - this will tell me how many samples were given out
Target Market
Our core target is Grocery buyers – whether a family or non-family, young or old, they are your everyday Kiwis As you are in a supermarket we want as many consumers to try this product so please approach everyone over 16 years
Sampling to Children
Sampling of our products is allowed at all events. Samples are to be distributed only in accordance with our food safety sampling guidelines. In this case the product is wrapped. Samples are not to be handed out directly to children under 16 years in age, even if there is parental consent. Samples are to be ONLY given to the parents or guardian and then they can choose to pass the sample on to them. Please stick to this
Where to position yourself in the store
Near the Grocery aisle where the product is on shelf so you can take note on how many boxes people are putting in thier trolley to purchase. If the aisle is not busy please can you ask if you can stand by the entrance to the store and make sure you put some boxes of store stock from the shelf in your tray so they can put it their trolley to buy - but this will be the Grocery Managers decision if he lets you move out of the aisle
Introduction Line
Goodmorning / Good afternoon, please take a couple of samples of our Cadbury Roses and choose what flavour you would like, please choose 2, and what do you think of the new flavours
Features & Benefits
More modern chocolate moulds
Flow wrap packaging to improve freshness and stop pieces falling out in the box
New flavours with soft centres - Stawberry, Peppermint, Orange and Passionfruit
Customer Service Number
For any questions that you can’t answer or if the consumers want to give any feedback please give them the Customer service number:
0800 444 045
Allergyn statement
•New allergens added to the product: Wheat, Barley, and Peanuts – get them to check the back of the box if they are concerned
After your shift
Make sure your report is sent electronically through the Studio23 Staff Portal after your demo studio23.work
This must be done on the same day as the demonstration please as I have to update the client every night
Contact Donna re gear coming back to the office, package this up and Leave this at the front door as the courier will be booked to collect this and you have a label to put on please
Leave this at the front door as the courier will be booked to collect this
PLEASE READ THE ATTACHED REPORT SO YOU KNOW WHICH INFORMATION IS REQUIRED TO BE RECORDED AT THE STORE
FILL IN YOU REPORT HERE
https://www.surveymonkey.com/r/XS78R9Q