AUCKLAND FOODSHOW - PHILADELPHIA

Job Number: 6653

RUN SHEET

EQUIPMENT CHECK (delivered and set up prior to your arrival)

1x sampling counter
1x white side counter (for prep)
Chopping boards, knives, spoons, piping bag, scissors
Product:  Cream Cheese, Salmon, Crackers, Carrots, Tomatoes
Condiments:  Sweet Chilli Sauce, Honey, Glaze
Dessert:  Caramilk Cheesecake
Collateral:  Caramilk Recipe cards

UNIFORMS
1x white dress shirt and blue Philadelphia branded aprons (provided by S23)
Black dress pants/black tidy jeans (not washed out/faded)/black dress shoes or plain black casual shoes – you are to provide these

Prior to Demonstration

Read through the brief, and any special reporting requirements studio23.work

Non Negotiable's studio23.work

Health and Safety studio23.work

Check you have sited all of the above items in the EQUIPMENT Sheet

Ensure you are dressed in the required uniform - Your own black shoes (closed toe), black dress trousers.  You will need to wear a while collard shirt so that you can wear a tie.  If you do not have a shirt please contact us immediately. Hair must be tied up and minimal make-up to be worn ( Refer to the Studio23 Non Negotiables)  

Check on Parim where the cinema is location to work out sufficient time to get there.

At the Event

Check into Parim (on your mobile phone)

Make your way to the stand or call Yanta on 0275024987 to bring your exhibitor pass to you.

Mechanics of Preparation

The sampling counter will have all the equipment/serving dishes required for the weekend.  Preparation details to be briefed by Anne and Yanta on Day 1

DO NOT sample to anyone under the age of 14years, they must be present with an adult.

Product Information

THE BRAND

Philadelphia as a brand has been primarily linked to baking occasions.  Now there is an opportunity for Philly to expand into new consumption occasions.  We need to communicate Philly as a brand that is versatile across a range of different consumption occasions including baking, fresh produce, entertaining and every day snacking.  

OPPORTUNITY

In August, Philadelphia will be bringing back Philadelphia inspired by Cadbury Caramilk for a limited time only.  Philly Caramilk is perfect for baking and snacking with fresh fruit.  To support this launch, we have the Caramilk Cheesecake for consumers to sample at the Auckland Foodshow.

At the Auckland Foodshow, we also want to show the versatility of our core Philadelphia Cream Cheese through a range of different consumption occasions – including fresh produce AND/OR fruit.

INTRODUCTION LINE

Caramilk Cheesecake:  “Hi, would you like to a sample fo the Caramilk Cheesecake?” (Philly Caramilk is the ultimate addition to your cheesecake recipe and is perfect as a dip for your sweet treats).

Philadelphia Core:  “Would you like to try the (Honey/Philly/Berry cups?, Veges with Philly pourover?, Cream Cheese Baguettes with salmon?, Crackers with tomatoes and Cream Cheese?”

COMPETITIVE ENVIRONMENT

With a range of competitive options, consumers have more choice than ever when it comes to Cream Cheese.  While still within a competitive pricing space, Philadelphia is priced at a slightly more premium than private label options, therefore we need to display Philly as  the premium cream cheese to validate its respective cost difference.

Philly Menu Shift

10:00am – 12:00pm                        Philly, Honey and Berry Cups
                                                     (piped into 60ml cups, with a spoon)

12:00pm – 2:30pm                          Philly, Baguettes, Salmon
                                                     Philly, Crackers, Tomato (with/without glaze)

2:30pm – 5:00pm                           Philly, Carrot Sticks, Sweet Chilli pour over
                                                     Philly, Baguettes

10:00am – 5:00pm                        Caramilk Cheesecake (served the whole day)

NB:  If there are any leftover samples after 12pm of the honey cups, you can still have these available for people to sample, and the same goes for the rest of the menu items throughout the day.

After your shift

Wipe all surfaces down (counters, fridge)

Discard of any leftover product (unless it can be stored in containers overnight for use next day)

Ensure all dishes are washed, dried and put into cupboards ready for the next shift

If staff are working 2 days in a row, they can take their shirts home to wash; aprons can remain on the stand (unless they need to be laundered)

Sign out on Parim

ON THE LAST DAY OF SHOW

All staff to assist with packing down the stand.  We will co-ordinate the tables etc with Yanta

Make sure your report is sent electronically through the Studio23 Staff Portal after your shift studio23.work

Enter your hours using your mystaff login details CLICK HERE mystaff.login

PLEASE READ THE ATTACHED REPORT SO YOU KNOW WHICH INFORMATION IS REQUIRED TO BE RECORDED AT THE EVENT

FILL IN YOUR REPORT HERE

https://www.surveymonkey.com/r/3Z26K6W